The Story

The light in Sweden is magic and a big inspiration for us.

Noor means light. Our garments are designed in Sweden. 

We believe in long lasting styles which will become women’s favourites. 

Garments with good shape and fit, good quality, easy to mix together and comfortable to wear. We design garments for women who want to invest in their wardrobe. Our mission is to make all garments assustainable as possible. Therefore, we choose to produce as close to us as possible.

All in order to minimize transport and to have closer contact with our manufacturers.
We produce mainly in Sweden, Estonia and Latvia. We get our inspiration from the textile history and architecture of our hometown Norrköping.

We are also inspired by strong women who believe in themselves, who is and has been icons in style and fashion,

like Grace Kelly, Audrey Hepburn and Ingrid Bergman.