Our materials and values
Our goal is to always use the most environmentally friendly materials and manufacturing processes as possible. We think environmentally friendly and sustainable also in terms of transport and working conditions. We produce most of the collection in Estonia and Europe which make transportation relatively short. Transport is by truck and boat which is not as bad for the environment as flight.
We have ranked the materials in the order they are used in the collection
Sustainability is important for NOOR of Sweden. Therefore, we use Tencel® in many of our products. It is a natural material extracted from the raw material wood. The raw material is the same as that of viscose, but the manufacturing process is kinder to the enviroment. Textiles of Tencel® are more absorbent than cotton, softer than silk and cooler than linen. Our jersey is knitted in Sweden.
The brand Tencel is the same as lyocell, but when you buy Tencel, you can be sure that the wood raw material is certified with the sustainability marc FSC.
When we talk about wool, we mean mostly sheep's wool. The wires from the sheep's wool is spun into yarn and then knitted. Wool retains heat well and is warm even when wet. The fat lanolin found in wool is stain resistant and the wool does not need to be washed that often, instead it is enough to sniff. Wool is a good option for the environment. But when the wool grease wool is washed out, it risks giving emissions of oxygen-consuming substances.
Fabric of flax called linen. Lin comes from the stalk of the flax flower. It is a durable, but quite stiff fabric. To produce flax is a long process. Flax is grown in relatively cold countries; therefore, there is not so big risk of pests. Compared to many other materials such as cotton or synthetic fibers flax are better for the Environment.
Organic cotton Coming from the cotton plant is a shrub grown in warm countries. The cotton is collected in large fields, processed into yarn and woven into fabric. Cotton takes easily up moisture, can be washed warm, but wrinkles easily. When the cotton is grown, the bushes are sprayed with pesticides, but not if the culture is organic. Also in dyeing, chemicals and consumes large amounts of water to produce cotton. The result is that it is often a lack of water for cotton production. The chemicals used can harm those who work with manufacturing and remnants of the chemicals can remain when we buy clothes, then there is a risk that we take them through the skin.
Elasthane or Lycra:
Is an elastic fiber, always combined with other materials. Because it is so extensible, it is often used in swimsuits. The material is produced from plastic and requires just like all other such materials a variety of chemicals and solvents to be manufactured. In addition, plastic particles released into the wild when the material is washed. This affects the fish that eat them.
Is the most common synthetic fiber in the textile industry and one of the most common materials in our clothes. There is a strong fiber which is elastic. The fiber is made of plastic and obtained from petroleum. To redo resin into fibers that works for fabric required chemicals, which in large amounts can cause cancer and is also likely to leak out of all the water used in the process. Every time you wash a polyester garment tiny plastic particles falls out, toxins that come with the rinse water into the environment. The particles are too small to be caught up in treatment plants and goes straight into the sea. There the plankton eat them, and eventually it risks impairing the animals vitality and fertility.
Manufactured from spruce or other trees. Pulp of the trees treated with chemicals to become a soft mass which is spun into fibers. Also, when the fabric is woven a lot of chemicals are needed and large amounts of water. As material viscose is soft, breathable, has a nice fall and holds its color well.
Modal is a cellulose based material from beech wood. It is a brand name and is owned by an Austrian company. The manufacture of modal is similar to that of viscose, but the difference is that the modal always comes from beechwood.
Nylon or polyamide:
Nylon is a company name and is made of polyamide. Extracted from plastic. Polyamide is a strong and flexible material that does not wrinkle. It dries quickly and does not attract moisture. When polyamide is washed small plastic particles leaks out. The particles can damage the fish in our waters.
To make the fibers that works for textile fabric requires large amounts of chemicals which can be harmful to people and nature.
Silk is the fabric of silk thread. It comes from the cocoon that the silkworm spins around it, when itpupate and becomes a Bombyx mori. The cocoons are put into hot water so that the adhesive that holds the cocoon melts and the wire can be wound. Silk is thin and beautiful, but wrinkle easily. The Pupae die in the process, but there are organic production where the pupae does not die.
Coming from goats that live in Asia. Kashmir is a region. The goats' winter felled wool becomes wires. The goats themselves have unfortunately a negative impact on the environment as they tear up the grass with the roots when they eat. This means that the Earth is not bound as good and nutrients are at risk of being washed away and the land becomes desert. Kashmir Garments are very, very soft and comfortable.