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The Story

The light in Sweden is magic and a big
inspiration for us. Noor means light.
Our garments are designed in Sweden.
We believe in long lasting styles which
will become women’s favourites.
Garments with good shape and fit,
good quality, easy to mix together and
comfortable to wear.
We design garments for women who
want to invest in their wardrobe.
Our mission is to make all garments as
sustainable as possible.
Therefore, we choose to produce as close to
us as possible. All in order to minimize transport
and to have closer contact with our manufacturers.
We produce mainly in Sweden, Estonia and Latvia.
We get our inspiration from the textile history
and architecture of our hometown Norrköping.
We are also inspired by strong women
who believe in themselves, who is and has
been icons in style and fashion,
like grace Kelly, Audrey Hepburn
and Ingrid Bergman.

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